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PERSUASION: THEORY AND PRACTICE

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by KENNETH ANDERSEN

2nd edition, 431 pages, $25.95  Review Cart
ISBN 978-0-89641-117-6

This text is designed primarily for introductory and second level courses in Persuasion Theory. While the presentation incorporates contemporary empirical finding, it nevertheless makes full use of the more traditional rhetorical approaches, blending the traditional and contemporary and making it acceptable to a wide range of teaching methods and orientations. The book gives practical help to the student and provides the theoretical framework which avoids lists and rules. Discussion questions and suggested projects are included at the end of each chapter.

Contents

Chapter 1: PERSUASION—A JOINT PARTICIPATION
The Nature of Persuasion
Persuasion, the Individual, and Society

Chapter 2: PARTICIPATION AS RECEIVERS
Motivation, Attitudes, and Behavior
Receiver and Situation Analysis
Attention and Interest

Chapter 3: CREATION OF MESSAGES
Preparation
Content
Organization
Language and Style
Delivery: Bringing the Message into Being

Chapter 4: PARTICIPATION AS SOURCES
Ethos: Creation and Effects
Persuasion and Effects Upon the Source

Chapter 5: USE OF CHANNELS AND SETTINGS
Relationship of Channel and Setting
The Persuasive Campaign: Multiple Channels and Settings

Chapter 6: PERSPECTIVES ON PERSUASION
Ethics and Persuasion
Totalitarian Persuasion
Evaluating Persuasion Effects
Creating a Response System to Persuasion

EPILOGUE
SELECTED BIBLIOGRAPHY
SUBJECT INDEX
AUTHOR INDEX

About the Author

Dr. Kenneth E. Andersen is a Professor and Associate Dean of Speech Commu-nication at the University of Illinois at Urbana-Champaign. Previously he taught at the University of Michigan. In addition, he has held brief or visiting appointments at the Universities of Southern California, Colorado, Illinois at Chicago, and New Mexico State. He received his B.A. and M.A. from the University of Northern Iowa and his Ph.D. from the University of Wisconsin-Madison. Dr. Andersen has served in numerous professional roles: Editor of Speaker and Gavel and Journal of the American Forensic Association; Executive Secretary for three years, and President of Central States Speech Association; and in various roles for the Speech Communication Association, including seven years on the Administrative Committee, Chair of the Finance Board, and most recently as President. Active in campus and academic government activities, Dr. Andersen also has presented workshops on a variety of communication topics and has authored numerous articles for professional journals.

 

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