Investigation of Student’s Satisfaction with Internship
Experiences in Sport Management Programs —Taeho Yoh, Yun
Seok Choi — The purpose of this study was to investigate
students’ satisfaction with their internship experiences
in sport management programs.
the Effects of Sportscape at a Professional Tennis Tournament
— Yosuke Tsuji, Gregg Bennett, Windy Dee — The
purpose of this study was to examine the relationship between
sportscape, overall satisfaction with the facility, and overall
satisfaction with the event at a professional tennis tournament.
In addition, gender differences and their effects on event attendees’
decision-making processes were explored.
between Life Satisfaction, Supervisory Support, and Coaching Satisfaction
— Timothy D. Ryan, Aaron W. Clopton — The relationship
between supervisory support and coaching satisfaction with overall
life satisfaction was examined. It was predicted that coaching
satisfaction would mediate the relationship between supervisory
support to life satisfaction.
Exchange, Perceived Organizational Support, and Affective Organizational
Commitment of Volunteer Members in Non-Profit Sport Organizations
—Hyejin Bang — The purpose of the study was twofold:
(a) to examine the influence of volunteers’ leader-member
exchange (LMX) on their perceived organizational support (POS),
and (b) to assess the influences of LMX and POS on their affective
organizational commitment (AOC), in non-profit sport organizations.
For the purposes of this study, two hundred fifty eight individuals
representing 29 non-profit sport organizations in a Midwestern
state in the United States participated in a paper-based survey
and a Web-based survey.
of Motives on Satisfaction and Behavioral Intentions of Volunteers
at a PGA Tour Event — Adam Love, Robin, Hardin, Gi-Yong
Koo, Alan Moore — Given the important role of volunteers
in staging sporting events, this study explored the effects of
motivational factors on the satisfaction and behavioral intentions
of volunteers at a PGA TOUR event.
Factor Analysis of Motivation and Constraints for Golfers —Mark
Zhang, Li Chen — The golf industry itself is calling
for a change of game plan focusing on avid golfers to generate
more revenue from them instead of pitching hard to bring in new
players. While the research demand is obvious, the specific questions
related to golfer motivation and constraints need to be addressed.
The researchers studied three medium level golf courses in the
Southern Mississippi Gulf Coast region. Approximately 500 survey
questionnaires were distributed with 407 valid questionnaires
being received at a return rate of 81.4%.
Relationship between Perceptions of Academic Preparation for Job
Tasks and Job Satisfaction of Athletic Trainers in the Professional
Baseball Setting — John C. Barnes, Scott C. Marley,
Alison M. Gardiner-Shires, Mark E. Shires — The purpose
of this study was to assess the perceptions of preparation held
by one group of administrators in sport: athletic trainers, specifically
those employed in professional baseball. Participants completed
a survey that was designed to assess their perceptions of preparation
for selected competencies outlined by the National Athletic Trainers
Association Board of Certification.
NUMBER 2, APRIL 2011
of Normality and Data Transformations in Sport Management Research
— Do Young Pyun, Hyungil Harry Kwon — Along with
empirical examples, the authors presented the following important
issues and problems raised during the procedures of data transformations:
(a) the rationale of a subtraction process for negatively skewed
items; (b) the different functions of the square root and logarithm
based on the severity of skewness and kurtosis; (c) the interpretation
and report of results derived from transformed data with a subtraction
College Wrestling in the United States: The Use of Motivational
Preferences to Enhance Consumer Interest at the Grassroots Level
— Coyte G. Cooper — The purpose of the research
was to identify strategies to enhance consumer interest in college
wrestling through the examination of consumer motivational preferences
at intercollegiate dual meets (N = 144).
Fundraising Techniques for Charitable Sporting Events: A Case
Study for Relay for Life — Meungguk Park, Taeho Yoh, Philip
Anton — Recently, charity affiliated sporting events
(e.g., American Cancer Society’s Relay For Life®) have
become one of the most popular fundraising programs for non-profit
organizations (NPOs). The purpose of this study was to identify
effective fundraising techniques for NPOs that used sporting events
as a fundraising tool.
Primacy of Race: Department Diversity and Its Influence on the
Attraction of a Diverse Fan Base and Revenues Generated —
George B. Cunningham, John N. Singer — In drawing from
the resource-based view of the firm, the purpose of this research
was to examine the impact of employee diversity on the attraction
of a diverse fan base and subsequent revenues generated by NCAA
Division I athletic departments (N = 258).
Modeling in Sport Security Planning: Setting Priorities in Security
Efforts at Large Spectator Events —Stacey A. Hall, Peter
J. Fos, Lou Marciani, Lei Zhang — Baseline protective
security measures are implemented to serve as routine inspection
for a sports facility. This study examines standard security measures
in the area of physical security, technical security, access control,
emergency management, training and exercise, and weapons of mass
Beckham: The Designated Player Rule in Major League Soccer —Clinton
J. Warren, Stephen D. Ross — The presence of David Beckham
in Major League Soccer (MLS) matches has had a tremendous positive
effect on attendance. This study analyzes the relationship between
match attendance and the presence of all designated players in
2008 MLS matches.
Challenges, and the State of Fundraising: Insights from Today’s
Sport and Non-Sport Practitioners —Michael J. Mondello,
Brian S. Gordon, Don-Won Kim — The purpose of this exploratory
study was to contribute to the empirical work examining the fundraising
of the fundraising profession and assist fundraising practitioners
to utilize this information to efficiently and effectively procure
Analysis of Sport Management Editorial Board Memberships —
Frank R. Urbancic — The purpose of this was to rank the
academic standing (visibility) of universities based on faculty
representation to the editorial boards of leading sport management
NUMBER 3, JULY, 2011
the Huddle: Gender Stereotyping Work among Senior Level Women
Athletic Administrators —Jennifer Lee Hoffman — This
study provides further insight, describing how women are vulnerable
to gender stereotyping of work among senior associate athletic
administrators. A typology is presented that describes the organizational
structures and processes that help explain why so few women fail
to become an athletic director among high profile Division I athletic
the Market: Innovative Electronic Branding Strategies within NCAA
Athletic Departments —Coyte G. Cooper, Stephen D. Ross,
Richard Southall — The purpose of this study was to explore
the technologies that Division I FBS athletic departments (N =
64) implement to build their brand image with consumers.
Type and Coaching Performance In Intercollegiate Football —Kyle
Ehrhardt, Chad D. McEvoy, Brent A. Beggs —This article
examined the relationship between coaching successor origin and
team performance in NCAA Division I football. Three successor
groups were examined: a head coach from a different program, an
assistant coach from a different program, and an assistant coach
from within a program.
Survey Applications: A Comprehensive Review Of Providers and Best
Practices for Sport Management Researchers — Stephen L.
Shapiro, Brendan Dwyer —The purpose of this article was
to provide a comprehensive, yet practical guide to web-based surveys
and survey methodology for sport management researchers. Specifically,
this study sought to assess current web-based survey applications
as a form of applied consumer evaluation. The investigation utilized
an open-ended response survey and a document analysis of web-based
survey providers in order to assess the contemporary use of these
applications within the field of sport management. A qualitative
research agenda was implemented as a means to better understand
the process and perspectives of web-based survey protocol from
the standpoint of sport management researchers.
of Managerial Treatment Facets on Volunteer Satisfaction and Turn
Over Intention in LPG Volunteers — Damon P.S. Andrew, May
Kim, Seungmo Kim — This study’s purpose was to
examine the impact of leader-member exchange (LMX) and perceived
organizational support (POS) on volunteer satisfaction and turnover
intention of LPGA volunteers.
Culture and Sex Impact Leader Protopypicality and Effectiveness
— Thomas J. Aicher, George B. Cunningham — This
study focused on one factor, organizational culture, and the degree
to which it impacted gendered leadership stereotypes within sport
organizations. Utilizing the social identity theory of leadership,
we conducted a 2 (culture: compliant, proactive) 2 (leader’s
sex: male, female) design to examine the effects of culture and
sex on leadership prototypicality and effectiveness.
Sport Spectator Involvement nt Women’s Professional Basketball
Games — Yun Seok Choi, Taeho Yoh, Jeffrey J. Martin —
The purpose of this study was to investigate spectators’
involvement level using four motivational factors influencing
thought to decision-making processes leading to attendance at
women’s professional basketball games (WNBA).
NUMBER 4, OCTOBER 2011
Content Analysis of Sales and Marketing Job Descriptions in the
Sport Business Industry: What Should Students Be Prepared For?—Sungwon
Bae, John Miller— The purpose of this study was to explore
recent job descriptions and qualifications for marketing positions
in the professional sport business industry. The results identified
the specific knowledge, skills, abilities, preferred experience,
and individual traits that professional sport organizations expect
of new employees.
Sports Branding Promises: Major and Mid-major Sports Conferences’
Communication Opportunities—Kimberly M. Judson, Lynn Neeley,
Timothy W. Aurand—Intercollegiate athletic conferences
could benefit from internal branding approaches among student-athletes.
The long interview approach was used to explore possible benefits
to intercollegiate athletic conferences from technologically-enhanced
branding efforts. In-depth interviews with 30 student-athletes
from a major and a mid-major conference provided rich, informative
Global Brand Equity in the Spectator Sport Industry—Stephen
D. Ross, Patrick Walsh—This article suggests moving beyond
the marketing orientation in team sport, and moving towards a
global brand image orientation for team sport entities.
Couldn’t Pay Me Enough:” Understanding Consumer Valuations
and Ticket Price Efficiency for the Southern Heritage Classic—Joris
Drayer, Richard L. Irwin, Nathan T. Martin—The implementation
of variable and dynamic ticket pricing strategies indicates an
industry shift towards more efficient pricing structures. One
method for determining market value is the contingent valuation
method (CVM). Using the CVM, the current study determined the
market value for event tickets and explored differences in buyer
and seller valuations.
Long-Term Effects of Participation in High School Athletics on
Obesity and Overweight —Mark Gius—In the United
States, rates of obesity for almost all demographic groups have
increased dramatically over the past thirty years. Although many
solutions have been proposed for reducing the prevalence of obesity,
one way that has been mentioned frequently is to exercise more
and to encourage participation in high school athletic programs.
The purpose of the present study is to ascertain if participation
in high school athletics in the United States reduces the probability
that a person will become obese later in life.
Fit: A Contemporary Perspective of LPGA Volunteers—Karen
Danylchuk, Eric MacIntosh—Increased legislation on tobacco
and alcohol sponsorship has posed a challenge for sport event
organizers. As well, obesity concerns lead to questions about
the appropriateness of fast food and non-alcoholic beverage sponsors.
Through a written survey, this study sought the opinion of community
volunteers (N = 118) at an LPGA event regarding the appropriateness
of these types of sponsors.
the Political Media Waters: Coverage of the 2008 Olympic Games
in U.S. and Chinese News Outlets—Andrea N. Eagleman, Galen
Clavio, Dae Hee Kwak—This study sought to examine two
online news websites throughout the duration of the 2008 Olympic
Games—PeoplesDaily.com, based in China, and USAToday.com,
based in the United States—in order to determine what differences,
if any, existed in the countries’ coverage. The study was
based on the Social Responsibility theory of the press and the
Soviet Communist theory of the press (Siebert, Peterson, &
Schramm, 1956), and employed a quantitative content analysis methodology.
and Beverage Industry Takes a Bite Out of U.S. Luxury Suite Market—Peter
Titlebaum, Debbie Titlebaum, Ron Dick—The purpose of
this exploratory study is to examine best practices in Food and
Beverage (F&B) to understand the services that impact the
luxury suite industry. The research group interviewed representatives
of F&B services for venues and teams to explore how they deliver