PERSUASION: THEORY AND PRACTICE
by KENNETH ANDERSEN
2nd edition, 431 pages, $25.95 
ISBN 978-0-89641-117-6
This text
is designed primarily for introductory and second level courses
in Persuasion Theory. While the presentation incorporates contemporary
empirical finding, it nevertheless makes full use of the more
traditional rhetorical approaches, blending the traditional and
contemporary and making it acceptable to a wide range of teaching
methods and orientations. The book gives practical help to the
student and provides the theoretical framework which avoids lists
and rules. Discussion questions and suggested projects are included
at the end of each chapter.
Contents
Chapter
1: PERSUASION—A JOINT PARTICIPATION
The Nature of Persuasion
Persuasion, the Individual, and Society
Chapter
2: PARTICIPATION AS RECEIVERS
Motivation, Attitudes, and Behavior
Receiver and Situation Analysis
Attention and Interest
Chapter
3: CREATION OF MESSAGES
Preparation
Content
Organization
Language and Style
Delivery: Bringing the Message into Being
Chapter
4: PARTICIPATION AS SOURCES
Ethos: Creation and Effects
Persuasion and Effects Upon the Source
Chapter
5: USE OF CHANNELS AND SETTINGS
Relationship of Channel and Setting
The Persuasive Campaign: Multiple Channels and Settings
Chapter
6: PERSPECTIVES ON PERSUASION
Ethics and Persuasion
Totalitarian Persuasion
Evaluating Persuasion Effects
Creating a Response System to Persuasion
EPILOGUE
SELECTED BIBLIOGRAPHY
SUBJECT INDEX
AUTHOR INDEX
About
the Author
Dr.
Kenneth E. Andersen is a Professor and Associate Dean
of Speech Commu-nication at the University of Illinois at Urbana-Champaign.
Previously he taught at the University of Michigan. In addition,
he has held brief or visiting appointments at the Universities
of Southern California, Colorado, Illinois at Chicago, and New
Mexico State. He received his B.A. and M.A. from the University
of Northern Iowa and his Ph.D. from the University of Wisconsin-Madison.
Dr. Andersen has served in numerous professional roles: Editor
of Speaker and Gavel and Journal of the American Forensic Association;
Executive Secretary for three years, and President of Central
States Speech Association; and in various roles for the Speech
Communication Association, including seven years on the Administrative
Committee, Chair of the Finance Board, and most recently as
President. Active in campus and academic government activities,
Dr. Andersen also has presented workshops on a variety of communication
topics and has authored numerous articles for professional journals.