SPEECH COMMUNICATION

by ROBERT C. JEFFREY and OWEN PETERSON
2nd edition, 410 pages, $29.95
ISBN 978-0-89641-234-7 

 

This text presents the basic principles and skills covered in the Introduction to Communication course. The book is a product of many years of textbook authorship and classroom experience. Adapted readings and model student speeches are included to augment the textual material. Each chapter begins with an outline of its contents and ends with study questions, exercises and suggested supplemental readings.

Contents

Chapter 1: PRINCIPLES OF EFFECTIVE COMMUNICATION
Importance of Effective Speech Communication
Functions of Speech Communication
Essential Elements of Speech Communication
Characteristics of Speech Communication
The Speech Communication Process

Chapter 2: LISTENING
Importance of Listening
Listening Skills

Chapter 3: THE SPEAKER'S PURPOSE AND ATTITUDE
The Speaker's Purpose
The Speaker's Attitude

Chapter 4: ANALYZING AUDIENCES AND OCCASIONS
The Preparation of a Speech
The audience
The Occasion

Chapter 5: FINDING SUBJECTS
Finding Topics
Selecting the Subject
Narrowing the Subject

Chapter 6: GATHERING MATERIALS
Review One's Own Knowledge of the Subject
Supplementing Knowledge

Chapter 7: THE PARTS OF A SPEECH
The Importance of Organization
The Introduction
The Body of the Speech
The Conclusion

Chapter 8: METHODS OF DIVISION
Influence of Audience
Influence of Subject Matter
Other Influences

Chapter 9: OUTLINING
Importance and Values
Principles of Outlining
Types of Outlines

Chapter 10: DELIVERY—NONVERBAL COMMUNICATION
What is Delivery?
Methods of Delivery
Principles of Effective Nonverbal Communication
Specific Elements of Nonverbal Communication
Visual Aids

Chapter 11: DELIVERY—VOICE USAGE
Volume
Pitch
Voice Quality
Rate
Articulation
Pronunciation

Chapter 12: PRESENTING INFORMATION
Types of Informative Supporting Materials
Testing Informative Supporting Materials

Chapter 13: PERSUASION
Persuasion Defined
Constituents of Persuasive Communication
Supporting Materials for Persuasion

Chapter 14: LANGUAGE IN COMMUNICATION
Words as Symbols
Misconceptions about Language
Types of Language
Differences between Oral and Written Languages

Chapter 15: USING LANGUAGE EFFECTIVELY
Achieving Clarity
Achieving Correctness
Achieving Concreteness
Achieving Vividness
Achieving Appropriateness
Involving the Listener
Improving One's Oral Style

Chapter 16: SPEAKING ON SPECIAL OCCASIONS
Speeches of Courtesy
Speeches of Inspiration
Speeches of Goodwill
Preparation of Occasional Speeches

Chapter 17: ETHICAL AND LEGAL RESPONSIBILITIES OF THE SPEAKER
Speech in a Democratic Society
Ethical Responsibilities of the Speaker
Legal Responsibilities of the Speaker

Chapter 18: SMALL GROUP COMMUNICATION
Elements of Effective Communication in Small Groups
Effective Listening
Prepare in Advance
Eliminate Distractions
Try to Concentrate
Adopt a Positive Attitude
Encourage the Speaker
Listen Analytically and Critically
Review and Reevaluate
Effective Participation in Interviews
Skills of the Interviewer
Skills of the Interviewee
Effective Participation in Discussions
Planning the Meeting
Good Leadership
Good Participation
Effective Participation in Conversations
Awareness of Others
Awareness of Self

APPENDIX A: PARLIAMENTARY PROCEDURE
APPENDIX B: RULES OF PARLIAMENTARY PROCEDURE
APPENDIX C: SPEECH EVALUATION FORM
CREDITS
INDEX

About the Authors

Robert C. Jeffrey is Dean and Walter Cronkite's Regents Chair in Communication at The University of Texas at Austin.

Owen Peterson is a Professor of Communication at Louisiana State University.