Sport Management—The Business of Sport

3rd edition, 526 pages,
ISBN 978-0-89641-528-7
$56.95 (includes shipping)

book cover

Sport Management —The Business of Sport, has been written and revised specifically for students in introductory collegiate courses in sport management programs. Readers are given a realistic glimpse into the challenges and opportunities that exist now as well as in the future within the exciting world of sport and sport management. This third edition has updated information and data, including a significant increase in the number of concepts presented throughout the book. An additional chapter on problem solving has been added.

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The purpose of third edition of this book is to provide the reader with a comprehensive introduction to the body of knowledge that serves as the foundation for the study of management within sport and sport-related organizations. Specific objectives include assisting the future sport management professional to be capable of:

  1. Developing a beginning philosophy of sport and a philosophy of management (in sport, fitness, and recreation organizations);
  2. Understanding the relationship(s) between sport, the business of sport, and the management of sport;
  3. Understanding basic managerial theories and principles as well as concepts of management that form the foundation of sport management;
  4. Understanding the types of positions, jobs, and career opportunities available in sport management and how one becomes more marketable in the world of sport business;
  5. Developing essential managerial competencies, survival skills, and leadership attributes appropriate for today's complicated and complex sport, fitness, and recreation organizations.
  6. Instilling within the reader the ability to continue to learn, to remain at the cutting edge of knowledge in the wonderful and exciting – and ever changing – world of the business of sport.


  • The existence of 474 concepts relating to sport management that are strategically located throughout the 15 chapters. These managerial concepts can help the reader appreciate and understand the body of knowledge that serves as the foundation for successful sport management.

  • The concepts also suggest possible alternatives in terms of decision-making. That is, concepts may serve as "food for thought" for the reader in considering a problem, an obstacle, or a challenge and arriving at one or more acceptable conclusions involving one or more courses of action.

  • The concepts presented herein are applicable to almost any managerial situation one might face within the areas of sport and fitness/wellness, as well as leisure/recreation programs. These concepts are based on both sound administrative theories as well as practical experiences in the world. Finally, throughout the book are suggestions for handling various situations that the modern-day sport manager might confront.


    Chapter 1:  The Profession of Sport Management
    Chapter 2:  Preparing for a Career within the World of Sport
    Chapter 3:  Theories and Philosophies Associated with Sport Management

    Chapter 4:  The Competencies, Roles and Processes of Competent Sport Managers
    Chapter 5:  Decision Making, Problem Solving, and Risk Taking—Essential Skills for Effective Management
    Chapter 6: Effective Communication Persuasiveness and Conflict Resolution

    Chapter 7:  Fiscal Management and Budgetary Accountability
    Chapter 8:  Indoor and Outdoor Facility Management
    Chapter 9:  Facility Management—Maintenance and Upkeep of Indoor and Outdoor Facilities
    Chapter 10:  Securing, Assessing, Motivating and Managing Personnel
    Chapter 11: Marketing, Fundraising, Promotions, Publicity and Public Relations in the World of Sport
    Chapter 12:  The Law and the Management of Sport
    Chapter 13:  School Sports and Title IX—Equality in Opportunities
    Chapter 14:  Risk Management and Legal Liability in the World of Sport
    Chapter 15: Problem Solving in the World of Sport and Sport Management



Dr. William F. Stier, Jr. has over 50 years of sport management experience in various sport, recreation, and fitness organizations and businesses as well as within colleges and universities. He has been President and CEO of the consulting firm, Education and Sport Management Consultants (ESMC) since 1985. Additionally, he has served as the director of Sport Management/Athletic Administration at the State University of New York, Brockport, since 1990 and as Graduate Director from 1994 through 2008.

His most recent national award was the Luther Halsey Gulick Medal which he received at the 2013 National American Alliance Convention April 25, 2013. The Luther Halsey Gulick Medal is awarded as the highest honor the American Alliance can bestow in recognition of long and distinguished service to one or more of the professions represented in the Alliance.

Dr. Stier was honored with the Sport Management Scholar Lifetime Achievement Award by the Southern Sport Management Conference and Troy University. April 15, 2010 and received the 1st Annual Sport Management Achievement Award in “honor of extensive contributions to the field of Sport Management” by the Sport Management Council (SMC) /National Association for Physical Education and Sport, April 22, 1999.

This is Dr. Stier’s twenty-seventh book.