So You Want to Work in Sports
Introduction to Sport Management

by MEG HANCOCK, JOHN MILLER, MEGAN SHREFFLER
September 2024, 350 pages
ISBN 978-0-89641-641-3
$45.95 (includes shipping)

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“So, You Want to Work in Sports: An Introduction to Sport Management” is a revision of three previous iterations of “Sport Management—The Business of Sport” written by Dr. William J. Stier, Jr. Similar to Dr. Stier, the present book is designed for students enrolled in introductory undergraduate sport management classes.

Quite possibly, the most important class students will take is the introduction to the sport management. It is in these introductory classes that students develop a basic understanding of the discipline that will allow them to apply it to future sport management classes. For example, this textbook provides essential information about the history of sport management, sport leadership, sport communication, sport governance, sport marketing, sport finance, sport sales, as well as sport facility and event management.

While the more traditional areas of sport management are significant for students to understand, other chapters discuss essential items that sport management students need to comprehend. For example, the first several chapters deal with the name of the discipline (management vs. administration), professional preparation and career opportunities in sport as well as skills and competencies needed to be successful in the sport industry. These chapters were designed to help undergraduate students understand areas that will assist them in successfully obtaining a position in the sport industry.

This book also offers unique chapters that deal with contemporary issues. These innovative issues include the ethical use of data and technology in sport, diversity in sport organizations, as well as sport and social issues.

At the end of each chapter, the reader will find items that may be used for in-class discussions. It is hoped that these discussion items will be used to augment the student understanding of each of the chapter topics. Finally, the authors hope that the material presented in each of the chapters will enhance preparing undergraduate students for the sport industry, high school, and university athletics as well as professional athletics.


CONTENTS

  • Chapter 1: Introduction to Sport Management: The Business of Sport?
    Learning Objectives
    Introduction
    History of Managing Sport=
    Sport Management Curriulum Issues
    Why Study Sport Management
    Student Mispereptions of Sport Management Positions
    Conclusion
    Discussiosn Items
    Referenes
    Test Questions

  • Chapter 2: Professional Preparation and Career Opportunities in the Sport Industry
    Learning Objetives
    Introduction
    Types of Jobs in the Sport Industry
    Sport Management Professional Preparation in the 21st Century Conclusion
    Dicussion Questions
    References
    Test Questions

  • Chapter 3: Skills and Competencies for Sport Managers
    Learning Objectives
    Introduction
    Skills and Competencies
    Types of Jobs in the Sport Industry
    Conclusion
    Discussion Questions
    Referenes
    Test Questions

  • Chapter 4: Management and Leadership in Sports
    Learning Objectives
    Introduction
    What is a Sport Manager
    Four Functions of Management
    Management Roles and Skills
    Leading and Following in the Sport Industry
    Conclusion
    Referenes
    Test Questions

  • Chapter 5: Diversity in Sport Organizations
    Learning Objectives
    Introduction
    Defining Diversity Equity and Inclusion
    Marginalized Identities in Sport Management
    Discussion Questions
    Referenes Test Questions

  • Chapter 6: Sport Governance and Policy Development
    Learning Objectives
    Introduction (CRE)?
    Definition of Governane
    Types of Sport Organizations
    Managerial Functions of Sprt Gpvermamce]
    Ethis in Sport Governance
    Discussion Questions
    ReferencesE
    Test Questions

  • Chapter 7: Sport and Social Issues
    Learning Objectives
    Introduction
    Social Factors
    Conclusion
    Discussion Questions
    Test Questions

  • Chapter 8: Communication in the Sport Industry
    Learning Objectives
    Introduction
    The Importance of Sport Communication
    Essentials of Communication
    The Components of Siccessful Communiation
    One-Way vs. Two-Way Communication
    Feedback in Communiation
    Organizational Communication
    Conclusion
    Items for Discussion
    Referenes (br> Test Questions

  • Chapter 9: Marketing and Promotion of Sport
    Learning Objectives
    Introduction
    Diferences in Sport Markeitng and Prootion
    Understanding the Consumer
    Conclusion
    Items for Discussion
    Referebes
    Test Questions

  • Chapter 10: Sport Sales
    Learning Objectives
    Introduction
    Marketing Myopia
    Job Responsibilities in Sales
    Conclusion
    Issues for Discussion
    References
    Test Questions

  • Chapter 11: Ethical Use of Data and Technology of Sport
    Learning Objectives
    Introdouction
    Ownership and Ethial Use of Sensitie Sport Data
    Ownership of Athletic Biometric Data (Professional)
    Ownership of Athletic Biometrid Data (Collegiate)
    Best Practices for Safeguarding Data
    Conclusion
    Issues for discussion
    References
    Test Questions

  • Chapter 12: Sport Facility Planning and Management
    Learning Objectives
    Sport Manager Preparation for Planning a Sport Faility
    Important Considerations in Planning and the Design of a Sports Faility
    Creating a Strategic Facility Plan
    Managing Sports Facilities
    Importance of Standard Operating Produres in Facility Management
    Costs Associated with Replalcement and Annual Maintenanae Upkeep
    Safety and Security Factors in Sport Facility Use
    Facility Audits: An Essential PaRt of Faility Safety
    Conclusion
    Discussion Items
    Referenes
    Test Questions

  • Chapter 13: Financial Issues in the Sport Industryg
    Learnng Objectives
    Introduction
    Budgeting
    The Budget Development Process
    Accounting Methods
    Generally Accepted Accounting Proedures Practices (GAAPP)
    The Financial Audit
    Conclusion
    Issues for Discussion
    References
    Test Questions

  • Chapter 14: Conducting Sporting Events
    Learning Objectives
    Introduction
    Sport Event Topologys
    Event Management Process
    Economic Impact Issues
    Economic Impact Formula
    Community Impact on Conducting a Sports Event
    Event Follow-up Meeting
    Conclusion
    Discussion Questions
    References
    Test Questions

  • Chapter 15: Undestanding the Legal Aspect of Sport
    Learning Objectives
    Introduction
    Contacts
    Discrimination Issues
    Americans wih Disabilities Act of 1990
    Conclusion
    Discussion Quesstions
    References
    Test Questions

  • Chapter 16: Undestanding the Legal Aspect of Sport
    Learning Objectives
    Introduction
    Concept of Risk
    Use of Risk Management
    Risk Management Program
    Risk Management Plans
    Classification of Risk Management
    Conclusion Discussion Questions
    Referenes
    Test Questions

  • Chapter 17: Personnel Issues in Athletic Adinistration: the Before, During and After
    Learning Objectives
    Introduction
    Issure before the Hire
    Proving Negligent Claims
    After the Hire: Deeloping Relationships
    Athleti Directorship Accountability
    the Problem with Blamng Others
    Conclusion
    References
    Test Questions


ABOUT THE AUTHORS

Meg Hancock, Ph.D. is an Associate Professor of Sport Administration in the Department of Health & Sport Sciences Department at the University of Louisville. In her current role, Meg teaches courses on women in sport, athletics in higher education, sport management and leadership, and student services in college athletics. She has published over 40 journal articles and book chapters and presented more than 50 times at national and international conferences on her research interests (i.e., gender and diversity in the workplace, culture and engagement). Meg has served in several leadership roles in higher education including department chair and associate dean for student success and academic affairs.

John J. Miller, Ph.D. is a Professor of Sport Management at the University of North Florida. He served as the President of the NAIA Swimming and Diving Coaches Association and was Meet Director for two NAIA National Swimming and Diving championships. He has also served as associate department chair and associate dean. He has been part of more than 100 publications, written 48 textbook chapters, four textbooks, and more than 200 research presentations at national and international conferences. He is a Research Fellow in the National Center for Spectator Sport Safety and Security (NCS4) and Research Fellow in the Sport and Recreation Law Association. He teaches Legal Aspects of Sport, Sport Venue and Event Management, Introduction to Sport Management, Sport Finance, and Sociology of Sport. His research interests include legal issues in sport and recreation risk management, professional student development and preparation and sport management pedagogy.

Megan B. Shreffler, Ph.D., is an Associate Professor and department chair in the Department of Health and Sport Sciences at the University of Louisville. She teaches Sport Promotion and Sales, Issues and Ethics in Sport, Podcasts on Sport and Culture, and Teaching Sport Administration. Her research interests include sport management education and sport consumer behavior.