IJSM Contents & Abstracts Volume 10 (2009)

ISBN 978-0-89641-469-3

  • Shattering the Glass Ceiling? Examining the Impact of Perceived GenderDiscrimination on Promotional Opportunities of Male and Female Coaches in Women’s Athletics — Aaron W. Clopton, Michael Sagas — This study sought to establish the relationship between perceived gender discrimination and perceived promotional opportunities of female coaches. (1-13)

  • Becoming a Professional Football Team Fan: Differences Based on Level of Team Internalization — Jeffrey D. James, Matthew Walker, William Kuminka — The purposes of this study were to examine (1) whether there were differences in the point in life at which people became fans of a professional football team based on level of internalization; (2) whether people at different levels of internalization were initially attracted to a team by similar factors; and (3) whether the factors contributing to a continued connection with a team were the same relative to level of internalization. (14-34)

  • Integration of Two Brands: A Co-branding Model — Hyungil Harry Kwon, Chulwon Lee, Mike Mondello — The first purpose of the study was to provide a theoretical framework for co-branding strategy utilizing information integration theory. The second purpose was to propose a conceptual model of co-branding based on information integration theory and to empirically test the proposed model. (35-50)

  • Influences of Gifts on Perspective Volunteers: A Conjoint Analysis Approach — May Kim, Doyeon Won, Michelle Gacio Harrolle — This study investigates the preferences of prospective volunteers on potential gift types and amounts provided to volunteer by sporting events. (51-67)

  • Examining Role Conflict among Division III Head Men’s and Women’s Basketball Coaches — Corinne Farneti, Keith Christy, Brian Turner — This study examines the nature of organizational structure and role conflict in Division III athletics, while determining to what extent and in what ways coaches experience this conflict. (68-81)

  • The Influence of Coaches on Fan Attendance: Do They Matter — Jeff W. Mott —This article provides the first historical analysis of the relationship between a new coaching hire and home game attendance. Specifically, this study uses analysis of variance and multiple regression analysis to explore the relationship between such factors as team winning percentage, post-season appearances, quality of the assistant coaches, conference alignment, success in recruiting, and attendance. (82-101)

  • Examination of Consumer Differences on the Importance and Satisfaction with Fitness Service Attributes — Amanda M. McGuire, Dean F. Anderson, Galen Trail — Using the Revised Scale of Attributes of Fitness Services (RSAFS), one purpose of this research was to identify the primary areas that clients (N=307) of three fitness clubs/programs deemed important. The second objective was to identify areas where level of satisfaction was below the level of importance. (102-118)

ISBN 978-0-89641-473-0

  • Marketing Perspectives of Sport Events: Combined Roles of Sponsorship and Country Branding — Jong Woo Jun, Kevin K. Byon, Tom Mueller — This study models relationships among events, sponsors, attitude towards the sponsoring company's home country, and visit intention of fans towards host countries. South Korea is tested with country-of-origin companies Sansung and Hyundai—official sponsors of the 2006 Winter Olympic Games and the 2006 World Cup Soccer Games. (119-135)

  • Gender, Support, and Satisfaction Viewing Relational Demography in the Coaching Profession — Aaron W. Clopton,  Michael Sagas — The purpose of this study was to examine the relationship between head coaches and their supervisors, with regard to the supervisor’s gender. The dyad was appraised via two constructs: supervisor support and satisfaction. The results show a potential negative outcome of gender diverse dyads in college coaching. (136-150)

  • Development of the Purchaser Style Inventory for Sport Products (PSISP) — Sungwon Bae, Eddie T.C. Lam, E. Newton Jackson, Jr. — The purpose of this study was to develop the Purchaser Style Inventory for Sport Products (PSISP) for profiling American college consumers in purchasing sport products. (151-168)

  • Dynamics of Organizational Culture in Professional Baseball Organizations: A Cross-Cultural Comparison  — Yun Seok Choi, David K. Scott — The purpose of this study was to describe and compare the types and patterns of organizational culture in professional baseball organizations in South Korea and the U.S. (169-187)

  • Exploring Perceptual Differences of NCAA Head Coaches On Membership Incentives of Professional Associations  — Li Chen — This study explored perceptual differences of NCAA head coaches toward the membership incentives of their professional associations. A national survey was conducted among randomly sampled 480 head coaches across 14 coaches’ associations in the United States. (188-206)

  • An Exploratory Investigation of Donor Constraints for Former Student-Athletes — Stephen L. Shapiro, Chrysostomos Giannoulakis — The purpose of this study was to identify barriers that prevent former student-athletes from making charitable contributions to their athletic department. (207-225)

  • Coverage by Gender in ESPN The Magazine: An Examination of Articles and Photographs  — Andrea N. Engleman, Paul M. Pedersen, Robert Wharton — The purpose of the study was to determine to what extent ESPN The Magazine provides coverage to male and female sports through the length and placement of article as well as the size and placement of photographs. This study analyzed the coverage provided by this sport publication over its first nine years of existence. (226-242)

ISBN 978-0-89641-479-2

  • Sexist Beliefs Affect Perceived Treatment Discrimination among Coaches in Division I Intercollegiate Athletics — Thomas J. Aicher, Michael Sagas — This study examines sexism as a possible antecedent of treatment discrimination. (243-262)

  • How Bad Is Ambush Marketing: Its Detrimental Effect on the Sponsorship of Intercollegiate Sports — Kevin K. Byon, James J. Zhang — The purpose of this study was to assess the impact of ambush marketing on sponsorship effectiveness in intercollegiate sports. Through a doubly repeated measure quasi-experimental design, levels of consumer awareness and consumption intentions of sponsorship and ambush products in three product categories (soft drink, automobile, and wireless cellular phone) were compared after adjusting for differential consumption backgrounds of consumers. (263-287)

  • Burnout as a Mediator of the Job Stress and Job Outcome Relationship   — Yong Pyun, Harry H. Kwon, Jin-Wook Han — This research was to investigates the mediating effect of burnout in the job stress and job outcome relationship using two competing mediation models (i.e., full mediation and partial mediation). (288-306)

  • Classification of Sports Consumers on the Basis of Emotional Attachment: A Study of Minor Ice Hockey Fans and Spectators — Gi-Yong Koo, Damon P.S. Andrew, Robin Hardin, T. Christopher Greenwell— The purpose of this study was to develop spectator typologies using the levels of emotional attachment, to provide profiles of the spectator subgroups based on socio-demographic attributes, and to identify the differences of spectator subgroups concerning relationships between motives and behavioral intentions in attending minor league ice hockey games. (307-329)

  • An Analysis of Division I-A Compliance Officers’ Perceptions of NCAA Freshman Eligibility Requirements — John C. Barnes, Scott C Marley — The primary purpose of this study was to determine the perceptions of fairness, NCAA communications of, and appropriateness of freshman eligibility policy held by Division I-A compliance officers. (330-349)

  • Not All Students are Alike: Differences in the Decision to Enter the Sport and Leisure Industry — George B. Cunningham, John N. Singer — This study examines factors influencing the decision to enter the sport and leisure industry among students enrolled at Historically Black Colleges and Universities (HBCUs) and those at a Primarily White Institution (PWI). (350-365)

  ISBN 978-0-89641-484-6

  • Psychometric Properties of Leadership Scale for Sport: The Case of Singaporean Secondary School Athletes — Hyungil Harry Kwon, Koon Teck Koh, Do Young Pyun, John Wang — The purpose of the study was to examine the psychometric qualities of the Leadership Scale for Sport (LSS) using a Singaporean population. Overall, the results of the present findings suggest that more psychometric testing is required for the LSS in the Singapore context.(367-381)

  • The General Manager’s Toolbox: A Model For Predicting Successful NHL Players — Barry Tarter, Levent Kirisci, Ralph Tarter, Veronica Jamnik, Norman Gledhill, E.J. McGuire — The Sports Performance Index for Hockey (SPI-H) was derived using scout reports, results of physical fitness evaluations, and the athlete’s junior hockey game statistics.The SPI-H had 78.3% accuracy identifying the athletes who transitioned to the National Hockey League.(382-390)

  • The Influence of Team Diversity on Assists and Team Performance among National Hockey League Teams — D. Scott Waltemyer, George B. Cunningham — The purpose of this study was to examine the influence of team diversity on the performance of National Hockey League teams. In building from previous research, it was expected diversity (as measured by three variables: age, tenure, and ethnicity) would negatively influence a team process (i.e., assists), which in turn, was expected to positively influence team performance (i.e. team points). (391-409)

  • The ”Vote Yea” Campaign: A Case Study In Two-Way Asymmetrical Communication — G. Clayton Stoldt, Sarah E. Ratzlaff, Alexandre Remolet — This article is a case study regarding how advocates of a sales tax proposal in support of a new sport and entertainment facility utilized the tenets of the two-way asymmetrical model to persuade voters to “vote yea.” The two-way asymmetrical approach is predicated on communication exchanges between the organization and its key publics to persuade those publics to act in a desired fashion. (410-426)

  • Investigating College Athletes’ Role Identity and Self-efficacy for Career Decision-making — Bryan Finch — This study investigated the relationships between student and athlete identity and career decision-making self-efficacy among 162 National Collegiate Athletic Association (NCAA) Division I college athletes in the United States of America. (427-435)

  • Measurement of Service Quality in the Sport Industry: Consideration of the Assessment Selection and Adoption — Hyun-Duck Kim, Nancy Lough — The issues of service marketing have become more critical for both managers and researchers in the field of sport management. Thus, the aims of this study were to: (1) verify unique aspects of service, service quality, and SERVQUAL model reflected in the sport management literature, (2) provide discussion of theoretical and practical aspects of the SERVQUAL model, when it is applied as a marketing tool, and (3) clarify directions for future research on service quality and service marketing. (436-449)

  • Customer Citizenship Behavior among Fitness Service Users: Its Determinants and Moderating Effects of Involvement — Taewook Chung, Harry H. Kwon, Jerome Quarterman — The purpose of this study was to examine the relationships between perceived service quality, customer satisfaction, and customer citizenship behavior (CCB) moderated by involvement among fitness service users. Based on the literature, a theoretical model was developed and data were collected from 228 college students. To examine a theoretical model, this study used a structural equation modeling (SEM).(450-473)

  • Outcomes of Distributive Justice Perceptions in Intercollegiate Athletics — Damon P.S. Andrew, Seungmo Kim, Daniel F. Mahony, Mary A. Hums — The purpose of this study was to examine the direct and indirect impact of student-athletes’ perceptions of the fairness of current resource distributions on psychological attitudes and behaviors. Student athletes from a large Division I-A, Midwestern University (n = 159) participated in a survey assessing three principles of distributive justice (equity, equality, and need), outcome satisfaction, affective organizational commitment, and organizational citizenship behavior.(474-498)

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